Attention
We do not perform relaxers or Japanese and Korean straightening treatments that may present risks. We display them on our website solely for informational purposes. We always guide the client towards natural and risk-free smoothing treatments when they express interest in a relaxer, explaining the reasons behind it. If even the biggest star in the hairdressing industry, Brad Mondo, doesn't do it and refuses to do it, there must be a reason. If the client insists on getting a relaxer, we refuse their request and direct them to a salon specialized in that specific service.
Description
Japanese straightening is a revolutionary hair treatment that guarantees breathtaking results. Your hair will be straight, soft, silky, and very firm. Even the most unruly hair cannot resist this treatment. With a straightening duration of up to one year, you won't need to use a flat iron anymore. This straightening is performed using natural silk protein that does not damage the hair or scalp. The strict technical rules of Japanese straightening ensure that your hair will never be damaged. Even under the shower, in the rain, or at the pool, your hair will maintain its firmness because its structure has been modified. In addition to providing straight hair, Japanese straightening is also a quick treatment that can be enhanced by the new structure of your hair for even more stunning results.
Location
Home treatment implementation, at the client's residence or in a hotel, all over Belgium. We speak French, English, and Dutch.
Our opinion
Japanese straightening/Yuko System is a highly aggressive chemical hair straightening treatment that makes the hair perfectly straight at 100%. We do not recommend this treatment because even in professional and expensive salons, some people have experienced hair loss and breakage. Its effect is permanent, with a duration of up to one full year. However, it is important to note that most people do not keep the straightening for a full year due to regrowth, which alters the hair texture. It is not aesthetically pleasing to have straight lengths and wavy or curly roots. So, even with Japanese straightening, you will need to visit the hairdresser every 4 to 6 months due to regrowth. Japanese straightening is currently the most expensive treatment due to its complexity. If it is poorly executed, the consequences can be catastrophic for the client's hair. Even if the treatment is well done, the client may neglect certain instructions and risk losing their hair. We recommend opting for a protein treatment such as tanin, Indian, or French straightening, as they offer almost permanent straightening, and their results can last up to a year for some people. Indeed, protein straightening offers more effective results than Brazilian straightening while being as effective as Japanese straightening, but without being as aggressive. This treatment is entirely organic and does not contain any chemical substances, making it gentler on the hair. In practice, there is a lot of marketing and trendiness surrounding Japanese straightening, while it is simply a form of straightening that can be done much more affordably. Additionally, some women do not appreciate the result of Japanese straightening as it makes the hair very flat, and not everyone enjoys the stick-straight style.
Difference in Treatment and Pricing
Have you ever been disappointed elsewhere, in other hair salons in Belgium? It's normal, and many clients have shared their feedback with us. Are you looking for the best treatment at the lowest price? That's not possible. You can find the best treatment or the cheapest one, but not both at the same time. If a treatment is cheaper and disappointing, you should consider the treatment duration, the quality of products and equipment, as well as the hairstylist's skills in their technique.
Not all treatments are equal because each hair salon has its own expertise, products of varying quality, and equipment, as well as its own ethics. You won't find any professional offering an identical service to ours because we exclusively specialize in this field and have received specific training. We regularly conduct market research to evolve and enhance our knowledge in this field. We perform numerous different steps for a single straightening treatment, which incurs higher costs and requires a greater investment of time. A garment from Primark doesn't have the same quality as a garment from Ralph Lauren. Similarly, a Brazilian blowout will never be the same in all salons.
Our advantages
We are passionate, specialized, trained, and certified in this field.
We take care to test all our products on a willing model or on my hairstylist partner before offering them to our clients, in order to best meet their requirements.
We accept all types of hair, including the most challenging ones such as Afro and kinky hair.
We perform a professional diagnosis to guide towards the appropriate and risk-free treatment. The client is informed about the procedures performed, the equipment used, the products and ingredients used, the pre-treatment instructions to be followed, and the post-treatment recommendations.
Sending an allergy test upon request for individuals with allergies or those seeking reassurance. This test includes the product and instructions delivered to your mailbox, allowing you to take all necessary precautions before treatment.
We use high-quality, 100% organic products, free of formaldehyde, compliant with the applicable laws of the Kingdom of Belgium, suitable for pregnant and breastfeeding women, and children.
Meticulous strand-by-strand work.
Stimulating hair phototherapy to maximize results, promote hair growth, rebalance the scalp's pH for better hair health, and reactivate hair bulbs.
Use of the high-end hair repair mask with the hair botox, the most expensive on the market, K18, an intensive treatment that strengthens the hair fiber.
Use of a high-end protective spray before using the flat irons for maximum hair protection.
Use of a high-end serum to nourish and revitalize the hair, providing shine and softness.
Bonus
A complimentary pack including shampoo, conditioner, and hair serum, for approximately one month of use depending on usage.
We provide detailed documentation that is regularly updated. It will provide you with all the necessary information to prolong the effects of your treatment for as long as possible, along with numerous hair care and beauty tips and tricks.
We offer inclusive customer support for a duration of 3 months. Our team will be available to answer any questions, provide additional advice, and guide you throughout your hair care journey.
Prices
Best value for money for a professional hair straightening performed by a trained expert!
Follow-up with documentation and maintenance products are provided at zero cost.
The rate is the same for all hair types: thick, curly, afro, etc.
On quote, because the price varies depending on the location and the treatment.
An invoice can be sent if you wish, so that you can possibly include it in your professional expenses.
Hair length
- Very Short Excluded
- Short (A) 400€
- Medium (B) 420€
- Long (C) 440€
- Very long (D) 460€
- Very, very long Excluded
Shift
- Brussels 10€
- Outside of Brussels from. 20€
Ethics Charter
The sessions are conducted at home throughout Belgium, with respect and a positive atmosphere. We ensure that every place is kept clean after our visit and uphold the reputation and discretion of our clientele. We do not engage in any form of deviation, dishonesty, disrespect, or discrimination towards anyone, and we respect the ideas and opinions of all.